In 1986, Ed Burchell embarked on what he thought would be the beginning of his retirement. He bought a quiet farm tucked in the hills of Monkton, Maryland, with his wife, Rosemary. He even bought a few cows to graze the property, so that he wouldn’t even have to mow the grass. It didn’t take long for Ed to start thinking more seriously about his cows. He quickly observed a clear inconsistency in his experiences with eating beef. He became convinced that, with care and attention, he could create a better-tasting product.