It goes without saying that hosting a charity event is a pretty altruistic thing to do. It allows you to contribute to a good cause and help others who are in need.
However, aside from the obvious benefits that comes along with hosting a charitable event (giving back to your community and/or charitable causes) cause marketing can also have a very positive impact on your bottom line, making it a win-win situation for your business and the charity of your choosing.
If you are looking for a way to bump of business and do a good deed, than hosting a charity event is, hands down, the way to go.
Here is a look at some of the reasons why holding such an event is positive all around.
Show You Care
Organizing an event for charity shows your community that you are quite benevolent. In a day-and-age when businesses really seem to only be out for themselves, showing that you care about something other than making money can do a whole lot for your image, which in turn, can do a whole lot for your success (hey, as a restaurant owner, you always have to have business on your mind, even when you are doing good for others). When your community sees that you are caring and compassionate, they will be more likely to want to visit your establishment.
Creating a Sense of Community
What better way to bring together the people of your community than by hosting an event that everyone will support? A charity event can really unite people and instill a sense of pride. When you bring people together, your restaurant will become a cornerstone in your community. It will become the place that people want to get together, mix and mingle; which, of course, will help your bottom line.
Create More Customers
Tip: Create special drinks for the event to make it more memorable.
Don’t be afraid to let the world (or at least your local area) know about the good deeds you are doing. When you host a charitable event, your efforts will be commended; not only by your existing customers, but also by those who have never visited your establishment before. Good deeds make people feel warm and fuzzy, and people like feeling warm and fuzzy; hence, they will come to you to be a part of the experience.
Your exposure increases in a good way when a charity thanks you for hosting their event.
Attracts New Employees and Improves Employee Retention
People are inherently good, which means that they want to be associated with others that do good. A charitable event is a good cause, and by hosting one, you show that your business is good.
According to statistics, 77 percent of Americans assess the corporate citizenship of a company before deciding if they want to work for said company, and 72 percent of the people who are already employed by a company want their employers to be more involved in good causes.
This means that by hosting a charitable event, you will stand a chance of increasing and retaining your staff; and everyone who owns a restaurant knows that having a large, quality and experienced staff is important for success.
Enhance Your Image
Hosting a charitable event is a great way to enhance your image. You’ll attract media attention (photos in newspapers, plugs on radio and television commercials, etc.) and create a sort of admiration. This increased positive publicity will help to enhance the image of your restaurant.
Hosting a charitable event offers so many benefits. It can give a boost to your image, increase a sense of community and show that you care; all things that can help to increase your success and up your bottom line. And, of course, it goes without saying that holding such an event will have a positive impact on the charity of your choosing.
In order to truly enjoy the successes of a cause marketing campaign, you have to make sure you choose the right type of charity to support.
Here are a few other types of events that you can host to raise the profile of your restaurant:
Source: Restaurant Engine