WHAT’S THE LATEST FAST CASUAL TREND: BBQ
An emerging concept for the fast casual restaurant sector is barbecue.
Patrons flock to fast casual barbecue concepts because they offer the best of both worlds: the hospitality of a full service family-style barbecue place and the no frills service of a barbecue shack.
According to Technomic’s 2014 Top 500 Chain Restaurants Report, fast casual concept Dickey’s Barbecue Pit was the fastest growing $200 million-plus chain in 2013.
The fast casual barbecue sector is underdeveloped but has great potential to grow. In order to succeed in the competitive fast casual sector, barbecue concepts need to tout premium preparations (e.g., meats sliced or pulled to order, open kitchens displaying smokers) and be well trained in regional flavor profiles. Concepts could also stand out by using ‘snout-to-tail’ ingredients and experimenting with emerging proteins like lamb and duck.
Source: meatingplace.com, 5-13-14