Younger consumers are driving increased focus on sustainable products across the food industry, and plant-based options are an ideal way to address sustainability and animal welfare concerns.
Thirty percent of 18- to 34-year olds consume vegetarian or vegan options or substitutes as a main entrée for sustainability or social responsibility reasons. And because this push is coming mostly from 18- to 24-year olds (33%), we’ve only seen the tip of the iceberg.
Further rationale – operators should describe vegetarian or vegan options as sustainable: it elicits a higher price point. Approximately 68% of consumers are more likely to buy vegetarian or vegan options described as sustainable, and 41% are willing to pay more for it.
Content courtesy of Ventura Foods