Millennials with children are proving to be a growth segment for the nation’s restaurants, especially considering that the entire foodservice industry experienced flat traffic growth last year.
A new report from NPD Group found that millennial parents increased their restaurant visits by 5 percent in 2018 versus 2017, especially at quick service restaurants, which includes fast-casual outlets. Millennials with kids made 7.3 billion quick service restaurant visits last year, with dinner being the predominant meal. Nearly half of millennial parents (46 percent) ate their foodservice meals or snacks at home, 30 percent ate their food at restaurants and the rest consumed food in the car, at work and other places, NPD reported.
The survey noted that millennials as teens and young adults influenced the growth of the fast-casual category, the “fresh” food trend and they were early adopters of super-hot sauces and a variety of ethnic flavors. As parents, NPD found, they are turning to restaurants for convenience as they try to balance their hectic lives. They also often blend a restaurant-purchased item with food they have prepared, a dining category that is expected to grow over the next few years, the report said.
Source: meatingplace.com, 3-26-19