U.S. chicken consumption, popularity rises sharply: NCC report

July 24, 2014
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July 30, 2014

More chicken is finding its way onto American plates than ever before – especially among Millennials – according to new survey presented by the National Chicken Council (NCC).

The NCC reports that the average number of meals or snacks containing chicken consumed by survey respondents within a two-week period rose by 17 percent to 6.1 meals versus results two years ago. Millennials – consumers between the ages of 18 and 34 – were the most likely to eat chicken-based meals at 7.7 in the period, the survey of more than 1,000 adults noted.

Chicken consumption does not differ significantly by gender, and the Midwest was the only U.S. region not to post a higher rate of consumption since 2012.

The survey also spotted positive news for grocery chicken sales: 24 percent of consumers surveyed plan to eat more chicken over the next 12 months, three times the proportion noted two years ago. Health/nutrition (34 percent) and taste (32 percent) were the dominant factors for eating more chicken bought at grocery stores while cost (17 percent) landed in third place in influence.

One in five respondents to this survey say they’re likely to buy more chicken at restaurants and other foodservice outlets this year, a net gain of 9 percent among the general population, according to the survey. Consumers cited taste (25 percent) and health/nutrition (24 percent) as the driving forces behind eating chicken meals in restaurants.

Source:  meatingplace.com, 7-22-2014

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