Specialty barbeque is a growing trend, and it’s only going to heat up as summer takes center stage. Now’s the time to explore these exciting flavors and feed your diners’ latest cravings.
Consumers are continuing to broaden their palates. And with specialty barbeque comes a wide range of flavors that go beyond regional favorites and expand across the globe to places like Africa, South America and Southeast Asia.
36% of consumers are ordering ethnic foods or food with ethnic flavors at least weekly.1 Not only that, the popularity of barbeque is also impacting the types of proteins your customers enjoy.
Traditional meats, like beef and pork, will always be barbeque staples. But newer options, like turkey, are also becoming more popular. In fact, the numbers show that 63% of all barbeque restaurants have a turkey offering on their menu2.
So, what makes turkey such a great choice?
Let’s start with its superior yield. We’re talking an 80% cooked yield (when prepared in a smoker) compared to 50% for beef brisket. For you that means a lot more meat on your menu.
Turkey is also easy to smoke, prep and serve. It smokes in less time than other proteins. And with its neutral profile, turkey will readily absorb a variety of unique flavors — from the smoking process itself to the bold seasonings in your sauces and rubs.
For those who want more nutritious options without sacrificing flavor, turkey is a delicious alternative. In fact, 45% of consumers would be very likely to order healthier options at restaurants if offered3.
Global flavors. Regional favorites. Nutritious proteins. These latest specialty barbeque trends have it all. So, get your grill on, fire up some new flavor and let the deliciousness begin.
Content courtesy of Jennie-O Turkey Store
1Technomic’s 2018 US Ethnic Food and Beverage Consumer Trend Report
22018 – Datassential Menu Trends, Restaurant List: US Chains & Independents 2018 Sample Base: analysis based on 163 qualifying restaurants
32018 US Healthy Eating Consumer Trend Report Infographic