There was a time when an all-American menu was like a restaurant magnet.

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There was a time when an all-American menu was like a restaurant magnet.

Not any more, according to a new report from the research.   As population demographics change and as more consumers jump on the health-conscious train, U.S. food service operators must adapt, the study concludes.

Which means the big, familiar All-American restaurant chains may have to increasingly get less American in their menus, and more multicultural, to attract diners going forward.

Food for thought, if you will, for restaurant investors.

The immigrant population (defined as those with no U.S. citizenship at birth) as a percentage of the total U.S. population has risen from less than 5% in the 1970s to about 13% today, according to the Migration Policy Institute.

And Millennials — the restaurant industry’s growth engine – often prefer the ethnic eateries, too.

The changing demographic composition of the United States is giving rise to a wide variety of cuisine choices for U.S. consumers. As a result, ethnic cuisine is expected to play a larger role in the food-services sector over the next five years, as industry players continue to alter their menus to accommodate ever-changing consumer preferences.

That’s a lot for the All-American burger joints to chew on.

Source:, 7-14-2014

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