Sweeten Profits with Fresh Baked Goods

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Fresh chocolate chip cookies make with chunks of chocolate

Whether it’s a warm, gooey cinnamon roll for breakfast or a scrumptious muffin straight out of the oven, consumers love fresh, bakery items. This can mean a big business opportunity for foodservice operations, particularly those that bake items fresh onsite. Research shows that when consumers know bakery goods are baked on-site, they are willing to pay more.1

However, how do you maximize back-of-house labor to roll out more of the of the fresh bakery items your customers crave?

Ready-to-bake items make it possible for operations of any size to bake up revenue with high quality, great-tasting baked goods. From cinnamon rolls and scones to croissants, biscuits and muffins, freezer-to-oven bakery options can be a lifesaver to help restaurants and foodservice operations build out their menu with infinite possibilities.

Four Versatile, Must-Have Bakery Items

Fresh baked goods can be topped in so many different ways to make them stand out, used in different menu applications or even packaged to-go. Four, must-have, craveable bakery items that are available in ready-to-bake formats that offer endless customization opportunities are:

  • Biscuits: From bread baskets to biscuit sandwiches, biscuits and gravy dishes, as a side with soups and salads and even dessert applications, biscuits can be used across menus and all dayparts.
  • Muffins: A sure crowd-pleaser, muffins can be customized in so many ways to make them even more tempting. Consider different toppings such as crushed candy or chopped nuts, add an indulgent chocolate or caramel drizzle or offer a special flavor of the week to align with festive holidays.
  • Cinnamon rolls: A great way to fill your space with a tantalizing aroma, fresh-baked cinnamon rolls can drive impulse purchases. Go classic with cream cheese frosting or switch it up with maple icing and bacon crumbles.
  • Scones: Growing in popularity, scones bring a premium perception to an operation and also offer versatility because they can be served throughout the day in a variety of flavors with indulgent toppings. For instance a blueberry scone could be topped with vanilla icing and lemon zest or lemon lavender icing. A chocolate-chocolate chip scone could include chocolate icing with shaved chocolate or mocha icing with sea salt.

“Delicious bakery items meet consumer demand for both indulgence and convenience and provide so many ways to create incremental revenue,” said Culinary Chef, Theodore Osario of General Mills. “In addition, fresh items baked on site create an enticing aroma that can help to increase patron perception of an establishment.”

Content courtesy of General Mills Convenience & Foodservice

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