After several years of traffic declines, visits to restaurants at supper increased over the last three quarters, according to foodservice market research from market research company The NPD Group. Supper visits increased 2 percent and 1 percent in the third and fourth quarters of 2010, respectively, and
increased 2 percent in the first quarter of 2011. Driving the growth were quick service restaurants with 78 percent of the total industry traffic. Meanwhile, visits at midscale and casual dining remained weak.The improvement at supper may reflect some easing in unemployment, a modest improvement in consumer confidence as well as a release of pent-up demand during the periods reported.cost of food at home and at the restaurant.
Also rising food costs have helped to narrowed the gap between the
Source: Meatingplace.com; 7/4/11