Say What You Will, Bacon, Steak & BBQ Still a Foodservice Favorite

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This, according to the food research firm NPD, which published its list of foodservice trends observed in 2015.

Among the drivers behind the foodservice growth is the continuing strength of breakfast foods, quick service restaurant (QSR) traffic growth and menu innovation, and all things bacon, BBQ, and steak.

Looking back over the year these trends were recognized:

Morning Still Hot

Breakfast is still the fastest growing foodservice daypart and accelerating. All day breakfast at McDonalds’ and burgers for breakfast at Burger King both seemed to satisfy consumers’ needs.

Quick Service Restaurants

QSRs were the strongest performing segment, representing 79 percent of all foodservice visits. The QSR Fast Casual category increased visits by 8 percent and retail convenience store foodservice traffic grew by 2 percent. These two top growing QSR categories are on opposite ends of the price spectrum, but both are meeting consumers’ needs for quality, convenience, and value. Total growth for the QSR segment was 1 percent.

50+ Consumers

Older adults drove most of the industry traffic growth and will continue to in the future.

Meat Focus

Everything BBQ, bacon, and steak with compelling offerings from places like Arby’s, Carl’s Jr., Wendy’s, Taco Bell, and Applebee’s.

Hot & Spicy 

Sriracha, Ghost Peppers, Jalapeño kicked up menus and consumer’s satisfaction. Hot and spicy appeals the most to Millennials and Gen Z.

The future

The foodservice industry is beginning to see the light at the end of the tunnel. NPD Group forecasts foodservice total traffic to grow by 1 percent in 2016 and although this is modest growth, it has been a long slow recovery but the foodservice industry has recovered nearly all of the steep traffic losses incurred after the recession began in 2008. QSRs have and will continue to support the traffic gain, while casual dining visits are forecast to hold steady and midscale to decline by 1 percent.  With continued focus on consumers ever changing wants and needs, the industry can alter the current forecast of minimal growth.  After all, forecasts are not cast in stone; they are to be used as a guideline and something to work against.

roast beef sanwich 1 editedSource:; 12-28-2015

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