Sara Lee Corp has agreed to buy San Leandro, CA-based Aidells Sausage Company. The acquisition will add a premium meats brand to Sara Lee’s existing Jimmy Dean sausage and Hillshire Farm lunchmeat lines. This acquisition expands Sara Lee’s presence into the organic and natural meat segments,while also giving the company a way into the fast-growing retail channels, such as club stores and organic grocers.
The move cements Sara Lee’s future in the meat processing industry. Aidells premium, high-potential products will enhance their North American meat portfolio. Aidells has an estimated $20 million in annual revenues.