Restaurants up the ante on healthier menu options

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Consumers are telling restaurateurs they’re looking for menu items lower in calories, more nutritious and, in some cases, smaller sized, and restaurateurs are listening.
Earlier this year, the National Restaurant Association released its annual What’s Hot Culinary Survey of more than 1,000 U.S. chefs and restaurateurs. The research found that eight in 10 operators said customers pay more attention to nutritional content than they did two years ago. The survey also discovered 71 percent of consumers said availability of healthy menu choices made it more likely they’d choose one restaurant over another. As a result, restaurateurs planned to add more of those options to their menus. For example:
• 55 percent of family-dining operators said they would add healthier items
• 57 percent of casual-dining restaurateurs planned more healthful options
• 55 percent of fine-dining were making menu changes
• 49 percent of fast-casual said they would add more nutritious items, and
• 41 percent of quickservice operators said they planned to serve healthier options
“Restaurateurs are offering more choices for diners than ever before,” says Jeff Clark, the Association’s nutrition and sustainability manager. “They understand there is more demand for different kinds of items that are nutritious, lower calorie and, in some cases, smaller-plate options that satisfy without eliminating flavor. At the end of the day, restaurants want to provide their guests with something they can enjoy. That’s the goal: satisfy each and every
Source:, 10-12-18

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