According to the National Restaurant Association one in five American’s (26%) plan to give a restaurant gift card as a holiday gift this year. However, more than twice as many (59%) say they would like to receive a restaurant gift card inside their gift basket.
Restaurant gift cards are high on the list of gifts consumers wish to receive this holiday season. A gift card to a restaurant is a flexible gift that allows recipients to use it next time they visit their favorite restaurant or save it for a special occasion. It’s the perfect gift for those who wish to provide friends and family with an experience rather than a material item.
Women are more likely (62%) than men (52%) to want a restaurant gift certificate as a gift. In addition, those who would like to receive a restaurant gift card as a holiday gift, 58% prefer that gift card to be for their favorite restaurant. 29% would like gift cards to restaurants they haven’t been to before and 11% said they would like gift cards for a restaurant that they will likely not visit if they didn’t have a gift card.
When it comes to using gift cards, 44% of those who wish to receive a restaurant gift card as a holiday gift said they would use it within a few weeks; 43% said they would save it for a special occasion; and 12% said they would use it as soon as possible.
This information is based on a survey of 1,006 American adults on December 8-11 abouth their dining and restaurant gift card plans for the upcoming holiday season.
Source: PRNewswire.com, 12/15/11