Pizza might be one of the most versatile ways to grab a quick bite to eat. It comes in takeout, delivery, dine-in, frozen and take-and-bake. Pizza is a staple during college, and research shows that Millennials form habits during that time that stick with them throughout their lives. Four in 10 Americans say they eat pizza at least once a week. This is up from one in four Americans just a few years ago. So, it’s safe to say that pizza’s popularity is rising.
Here are 5 reasons Millennials love pizza.
1. Quick and easy — usually
Millennials are known for their busy schedules. A typical Millennial may go to a workout class at 6 a.m., go to work from 8 to 5, and then a community event afterward. According to a study, Millennials report they spend half their food budget on takeout. So, whether they have a pizza delivered to their apartment or grab a frozen pizza at the grocery store, it’s a quick and easy option to add to their busy lives.
Millennials are known for being active co-creators. This means they want to interact with brands, but they also want to interact with their food. They want to make it their own.
3. Never gets old
With unique combinations and customizable pies, pizza is a meal that never gets old. One night it’s classic cheese and marinara, and the next is a Greek-inspired creation with humus. With unlimited possibilities, pizza can adapt to Millennials ever changing palette desires. Restaurants have tapped into this desire for new pizza creations.
4. Good value
Millennials are a cash-strapped generation, and they like a good deal. Pizza can be a cheap meal when having friends over to watch the big game or can be a quick bite to eat with leftovers for lunch the next day.
5. Shareable with my friends
Millennials like brands that are shareworthy. While this normally means that Millennials want to talk about brands online through social media, it doesn’t discount the desire to share with their friends. Pizza has always been a food that you buy to share with a crowd. So, whether you’re ordering delivery before the big game or going out to eat, pizza allows Millennials to mix, match and share.
Saval Foodservice, the #1 Independent Broadline Wholesale Food Service Distributor in Baltimore, Maryland, Virginia and Washington DC. Serving restaurants, carry outs, delis, caterers, country clubs, and grocery stores.
Source: fastcasual.com, 4.30.13