Consumers who frequent quick-service restaurants are much more likely to spend and consume more at those avenues after being exposed to the brands on social media than those who are not exposed, according to a new study.
The study tracked experiences of approx. 400 people with five top fast-food chains between January and May of 2011. Below are the findings:
* Consumers exposed to social media plus billboard ads were twice as likely to spend or consume more across the quick-service category.
* People exposed to social media plus news stories spent 17% more week-over-week across the quick-service category.