Online ordering isn’t new anymore, and consumers are increasingly turning to the Internet and their mobile device to do everything from customizing their pizzas to crafting an order that fits in with dietary needs to just creating a dining experience designed to move more smoothly.
The numbers show restaurants’ adoption of online ordering systems is paying off –establishments surveyed reported that patrons ordering online had both higher average checks and more frequent orders than those who ordered by phone or in person. On a smaller scale, a ballpark beer vendor sells 80 to 100 beers a game. Instead of on-line ordering, this beer vendor takes his orders via Twitter. Smartphone fans who tweet their orders to him tend to be good tippers, and having orders in advance makes for amore efficient system since the vendor can map his route through the stands.