Older Americans not embracing online shopping: study

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American consumers over the age of 50 are sticking with in-person, traditional grocery shopping trips rather than taking advantage of online grocery shopping, according to a new survey involving the AARP Foundation.
The research by the International Food Information Council (IFIC) found that only 16 percent of U.S. consumers over the age of 50 have ordered groceries for delivery and just 17 percent have ordered groceries to be picked up at the store. An estimated 17 percent have ordered a prepared meal from a delivery service while only 10 percent have ordered from a meal-kit delivery service, the study found.
Older consumers apparently prefer traditional in-store visits, with 90 percent shopping at a supermarket at least once a month, 71 percent visiting a superstore and 46 percent stopping at a warehouse/discount club, the IFIC/AARP reported.
Survey respondents cited high delivery or service fees (89 percent) and a desire to see the groceries they buy before paying for them or the difficulty in returning goods they don’t want (88 percent each) as reasons for not ordering online groceries.
Several categories of consumer packaged goods and other products comprise older Americans’ online purchases, generally descending—as might be expected—in order of shelf life or perishability.
Products that online shoppers are currently buying or feel comfortable buying include cleaning products (89 percent); household paper products (88 percent); canned foods (86 percent); packaged pantry items (82 percent); bottled water (79 percent); condiments and sauces (78 percent); personal hygiene products (74 percent); spices (73 percent); grains other than bread (72 percent); carbonated beverages (72 percent); teas or juices (70 percent); bread (63 percent); fruits and vegetables (54 percent); dairy products (52 percent); deli meat and cheese (44 percent); meats (40 percent); and pre-made dishes (39 percent).

Source: meatingplace.com, 8-1-18

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