Visits to convenience stores by college students has grown across virtually all spending categories and actual spending is up 15 percent from one year ago, reports show. Students between the ages of 18 and 24 made 351.4 million visits to convenience stores in the 12 months that ended June 2012 and spent about $5.2 billion during those trips. Nearly 32 percent of the items picked up by college students at convenience stores are impulse buys, significantly higher than the nearly 23 percent of purchases by other shoppers who visit these stores.
The report suggests that convenience store managers have a prime opportunity to attract this significant market, which includes a population of 19 million full- and part-time college students. Their overall discretionary spending reached $76 billion last year, up $2 billion from the year before, the report notes.
Source: Meatingplace.com, 11.21.12