Busy consumers looking to satisfy their hunger at all hours of the day want portable, delicious options at reasonable price points. As dayparts continue to blur, the growth of snacking hits the perfect balance of convenience and craveability. Whether consumers want a healthy pick-me-up or an indulgent treat, high-quality snacks available at restaurants and grab-and-go outlets present a unique opportunity for menu differentiation across foodservice channels.
When purchasing snacks away from home, consumers most commonly turn to fast food outlets (Mintel, 2019), but coffee shops, retail grocers, c-stores, fast casual and full-service restaurants can all capitalize on the trend, too. The most common purchase drivers are convenience and value (Datassential, 2018/2019), so be sure to position your snack offerings in a way that meets these consumer needs.
Need some inspiration? Consider sharable plates or mini portions that encourage patrons to nibble between traditional mealtimes—anything from two-bite desserts to globally inspired slider sandwiches. Don’t forget better-for-you options like smoothies or portable “lunch box” style packs—think portable cheese boards, flavored hummus or protein bowls packed with healthy ingredients. Unique snack offerings can help boost incremental sales and encourage repeat visits!
Content courtesy of Conagra Foodservice