MARKETING MEAT TO MILLENNIALS TAKES A NEW MINDSET.
Speakers at the Animal Agriculture Alliance conference here painted a tricky picture of marketing to millennials (those born after 1980) that includes everything from making them feel good about what they eat to letting them help create and market your products.
In terms of marketing, this means giving millennials stories, entertaining videos, fun facts they can share through social media. Don’t overlook the power of your own millennial employees because whether they are happy or unhappy at work, they’ll likely be tweeting about it. If your employees seem happy, it reflects well on your brand.
Food makers are encouraged to engage early adopters with new products through social media. Millennials, “aren’t disloyal; they are savvy. Useful is the new cool.”
Millennials also crave experiences and adventures. Chicken wings are popular with millennials because they are an affordable flavor adventure.
Storytelling about your brand must evolve to “story living” for millennials, which means you must create opportunities for them to tell their own story relative to your brand and share it online. Even business-to-business food companies “need a content excellence strategy,” which includes your company coming up high in a Google search when millennials in business are researching product sourcing.
Source: meatingplace.com 5-8-2014