As the two largest generations, Millennials and Baby Boomers are equally important audience segments for foodservice operations. Understanding the differences in how, when and why each generation dines out is essential to providing experiences both will return for.
To boost traffic and drive higher sales, first consider what’s important to both Millennials and Boomers, then ask yourself whether your operation currently delivers on those demands. For example, a large percentage of Millennials are parents, which drives many in this group to seek out kid-friendly restaurants. They’re also attracted to menus that feature all-natural ingredients and operations that use convenient payment systems. Boomers, on the other hand, are more likely to seek out restaurants that offer deals but also value cleanliness, quality service and reliably flavorful dishes. It’s possible to satisfy all these values simultaneously, and doing so can lead to great success.
Here are some more key insights to know about each generation’s dining habits:
Content courtesy of Butterball Foodservice
Source: Technomic Generational Consumer Trend Report, 2018