Iced Tea is Today’s Go-To Beverage

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As more customers turn to iced tea over soda, operators are realizing the importance of providing a flavorful tea experience. Four in five consumers drink tea and on any given day more than one-half of the American population enjoys tea beverages.1

With the current popularity, consumer spending on iced tea has increased 5.2% over the last two years. However, unlike most soda drinkers, iced tea drinkers can be quite discriminating when it comes to their beverage of choice. They know what they like and won’t settle for less. That’s why it is so critical that an operator’s iced tea program wows consumers with quality and flavor. It can often influence whether customers continue to return to their operation. Because iced tea is the highest margin item in a restaurant outside of alcohol, the return sale is critical. A top-line iced tea program can help drive future profits for operators who build their base of repeat customers.

Content courtesy of Red Diamond

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