Foodservice to tackle sustainability, other issues in 2019

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The U.S. restaurant industry is expected to take steps to become more environmentally responsible while also focusing on strengthening relationships with customers, according to a new study of foodservice trends for 2019 from the market research firm Mintel.

Over the next 12 months, restaurants are expected to:

  • Create a sense of community with their customers by selling branded merchandise, taking stances on social issues deemed important to consumers and supporting organizations that are important to diners.
  • Adopt more environmentally friendly practices and make sustainability the new norm by offering compostable straws, establishing partnerships focused on the greater good versus competitive advantages and other related business practices.
  • Implement stronger policies to prevent sexual harassment and making other employee retention advances designed to attract and retain what Mintel describes as “top talent” by protecting and supporting employees at the workplace.
  • Use technology to improve the convenience for customers so that wait times are shorter and meals can be delivered straight to customer doors in addition to allowing for more customizable menu choices and providing better customer service.

The Mintel study also notes that restaurants can become partners with customers when it comes to the environment, social causes and service advances while developing stronger bonds with them throughout the year.

Source:  meatingplace.com, 1-17-19

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