But those drawbacks somehow haven’t dented soup’s reputation as a hearty, affordable comfort food with increasing popularity at fast-food restaurants. Servings of soup at U.S. restaurants grew by 3 percent to 1.6 billion units in the year ending in July, according to research firm, and quick-service restaurants led the way by ladling out 8 percent more than a year ago.
The rising tide of broth is not lifting all soup spoons: Canned soup sales at grocers have declined as consumers opt for foods they perceive to be fresher. Fast-food soup, it seems, is fresh enough.
Source: businessweek.com, 11-26-13