EIGHT TO 24 YEAR OLDS FAVOR THE SAME COMFORT FOODS

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And, while eight to 24 year olds have varied interests, certain comfort foods, like cookies and candy, are timeless. For example: Oreo Cookies and Hershey’s Milk Chocolate Candy Bars are each highest ranked in their respective categories, and sweet treat and cookie brands receive some of the highest equity scores among those surveyed.

Category Overview – Food & Beverage.
Sweet Treats: Hershey’s Milk Chocolate Candy Bars is the highest ranked brand, followed by Reese’s Peanut Butter Cups and Hershey’s Kisses.

Cereals: Cheerios is the highest ranked brand, followed by Kellogg’s Frosted Flakes and Cinnamon Toast Crunch.

Cookies: Oreo Cookies is the highest ranked brand, followed by three Chips Ahoy cookies brands – Chips Ahoy, Chewy Chips Ahoy and Chunky Chips Ahoy.

Sodas: Sprite is the highest ranked brand, followed by Coca-Cola and Pepsi-Cola.

Fruit Juices:  Minute Maid is the highest ranked brand, followed by Tropicana andFlorida’s Natural Refrigerated Orange Juice.

Fruit Flavored Drinks:CapriSun is the highest ranked brand, followed by KoolAid.

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