Don’t Forget the Boomers

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With so much marketing and product innovation energy being directed toward the under-40 crowd, it’s important to keep in mind that today’s Gen X and Boomers are still major players in coffee and tea beverage sales. In fact, according to the National Coffee Association, coffee consumption continues to skew older. For the 60+ age group, coffee has increased from 64% in 2016 to 72% in 2018 and remained steady in 2019. Additionally, in specialty/gourmet daily coffee consumption – Boomers showed the largest growth from 2016 to 2017 of all age groups. So, make sure you offer more than just regular and decaffeinated Arabica coffees – boomers want dark roasts, single origin options, LTO flavors, and more!

Capitalize on these latest trends, reach out to your beverage partner to keep you on the leading edge of coffee and tea solutions. They should provide you with only the finest products, along with the insights, innovations and expertise to help ensure that your customers always enjoy the perfect beverage experience.

Content courtesy of Red Diamond

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