nina | June 20th, 2013 - 9:00 am

Consumers interested in more healthful dining are reducing their servings of those foods they perceive to be less healthy or cutting them out altogether, according to new research.

Many choices diners make  translate into less consumption of protein.

The No. 1 healthier choice for diners is to order a salad as a meal; 39 percent of diners said they make this choice when they want to eat healthy.

Less common, but still on the list, is the options of ordering a soup as the main dish. Other options include ordering or consuming smaller portions — including sharing an entrée or ordering an appetizer as the main dish — substituting leaner proteins such as poultry or beans, or having the meal prepared using more healthful techniques.

Also popular – skipping desserts or sweets.

The bottom line is that even with an increasing number of restaurants offering healthier menu items or posting calories and other nutritional information, at the end of the day, consumers see dining out as a treat. A foodservice operators  first step is to understand healthy from the consumers’ perspective.

Source:  meatingplace.com, 6/18/13

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