It looks like Americans’ love affair with eating at home is leveling off, according to new data, a market research firm that tracks eating trends.
About 80% of meals were prepared at home in November 2013, about the same as 2012, data shows. The percentage of meals prepared at home has risen steadily from 77.4% in 2008 at the beginning of the recession.
The move back home for our meals looks to be over. I’m sure restaurants are happy to hear this.
Many people experienced a drop in income during the recession, and people lower their food costs by using restaurants less, because restaurant meals cost three times more than meals made at home.
Most cook a lot, but don’t want to do it any more than they already doing. They want to do it less.
About 65% of women prepare at least one meal a day at home. It could be for themselves or their families. About 39% of all men will prepare at least one meal at home. That could be me putting a Pop-Tart in the toaster.
We also expect people will start dining out more as the weather improves this spring. It has been a horrible winter weather-wise, and that’s not good for restaurants.
Source: USAtoday.com, 3-24-2014