Consumers slow to migrate to online grocery shopping: Gallup

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Despite a profusion of online services that offer alternatives to spending time in the grocery store, 84 percent of U.S. adults report they never order groceries online, and 89 percent never order meal preparation kits, according to a recent Gallup poll. Though many young people prefer to order from online sports stores or online electronic stores.

Americans are much more inclined to simplify mealtime by ordering takeout or by going out to eat. However, nearly all Americans still shop for groceries the old-fashioned way — by going to a store.

According to Gallup’s July 1-11 Consumption Habits poll, about one-third of Americans shop for groceries in person more than once a week, about half shop once a week and 18 percent go less often than that. Just 1 percent say they never go.

In contrast to the 81 percent who grocery shop in person at least weekly, only 4 percent of U.S. adults order groceries online this often, while another 11 percent say they do it less frequently. Similarly, just 1 percent order meal preparation kits weekly and 9 percent order them less often.

Aside from purchasing their own food, presumably to make at home, 45 percent of adults report eating out at a restaurant at least weekly and 31 percent order takeout food.

These findings represent the first time Gallup has measured Americans’ reliance on meal prep kits, takeout food and dining out in this format. However, a year ago Gallup asked the same question about grocery shopping at stores and online and showed similar results to today.


Source:, 8-21-18


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