Consumers Prepared to Pay More When Eating Out and Want More Breakfast.

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For the first time since 2007, U.S consumers are expecting to spend more per restaurant meal this year and half of them want more breakfast offerings throughout the day, according to an annual survey conducted each January by AlixPartners.
The latest survey of more than 1,000 consumers aged 18 or more indicated that those polled are prepared to spend $14.25 per restaurant meal this year, a 1.9-percent increase from the $13.99 they expected to spend in 2015. Respondents expected to spend less on restaurant meals in all of the previous surveys conducted at the beginning of each calendar year since 2007.
The survey also found that 51 percent of respondents want more chains to offer all-day breakfast items and half of them want chains without a breakfast daypart to offer all-day breakfast items.
About 56 percent of those surveyed intend to seek out more discounts this year than in 2015, a trend the research firm noted could most prominently affect the quick service sector.
Nearly two-thirds of the respondents (65 percent) “outright reject” set service charges in restaurants, although 15 percent supported the concept of set service charges instead of tipping based on a percentage of the tab.

Source:, 3-14-16

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