Burgers are often thought of as a more affordable dining option, but prices are rising at a faster clip than the average entree, threatening their reputation as a go-to item.
The price inflation is happening across a variety of burger types, including bacon cheeseburgers, veggie burgers and specialty burgers.
Price increases are offering operators a form of relief as they struggle with rising labor and delivery costs, as well as limited growth through traffic. But continued price increases for burgers could ultimately cut into perceptions around their affordability and push consumers toward other options.
The Technomic survey of more than 1,600 consumers found:
- 46% of consumers who eat burgers strongly agree that they’ve noticed price increases for burgers at restaurants over the past year.
- 42% of consumers who eat burgers strongly agree that they have a preferred restaurant they almost always go to for burgers.
- 44% of millennials who eat burgers expect restaurants to offer at least one plant-based burger option on the menu.
Source: meatingplace.com, 7-9-19