An overwhelming majority of consumers — to the tune of 95 percent — report eating burgers at least once a month.
When asked to cite the top reasons they purchased a burger most recently, almost one in two respondents said they were craving one.
Burgers at fast-casual restaurants are increasingly popular. Some 51 percent of consumers reported eating at least one fast-casual burger a month, up from 43 percent in 2011.
The ‘better burger’ sector continues to thrive in the overall burger category and that shows no signs of stopping. As the burger category evolves, consumer demands are changing. Consumers expect something extra when dining out, and better burgers — with quality ingredients and customer-chosen toppings or specialty preparations — can really help deliver that as part of a solid value equation.
Customization makes a difference, with nearly two in three consumers saying build-your-own burger concepts appeal to them and 64 percent saying the ability to customize their burger’s toppings and condiments is important.
They care about what’s under the toppings, too; 51 percent of consumers said it’s very important that the burgers they order are made from beef that has never been frozen, up from 43 percent two years ago. More than half of consumers say they want menus to specify the type of beef in a burger, which is up slightly from 48 percent in 2011.
Consumers demonstrated a continued interest in special diets. More than a fifth of all burger consumers said that gluten free, vegan and vegetarian options are important.
This data came from a survey of 1,500 consumers aged 18 and older.
Source: meatingplace.com, 7.25.2013