Statistics show that the number of cookie offerings at limited-service units in this year’s second quarter grew 25 percent over the same period in 2010.
Cookies are an easy snack to grab, and it goes with coffee or other beverages. It’s a small indulgence, easy to serve, and it seems like every register has a cookie next to it, including at sub shops and bakery cafés.
Many additional limited-service baked desserts were created by bakery cafés, where cookies, brownies, and other pastries are natural offerings.
Handheld pies have been part of the quick-service industry for years. Pie slices are a longtime staple at other quick serve restaurants.
The comfort of home and hearth is a reason cupcakes recently had a successful re-emergence. It’s nice to sit down, have a baked treat, and indulge for a while.