Answering The Call For All-Day Breakfast

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Operators are rolling out more morning-style menu items in response to demand.

We’ve all heard that breakfast is the most important meal of the day. But not everyone yearns for breakfast in the morning. According to the National Restaurant Association’s 2015 Restaurant Industry Forecast, 72 percent of adults wish that restaurants would offer breakfast items throughout the day. It’s no fluke that we’ve started to notice more restaurants adding breakfast to the all-day lineup.

Homemade pop tarts, mason jars full of bacon and chicken and waffles draw in breakfast lovers at Restaurant in Annapolis, MD, where a whopping 70 percent of the guests order breakfast for lunch or dinner. People connect with breakfast because it’s a meal you can eat at any point of the day and it makes you feel good. Everyone eats breakfast. Although lunch and dinner choices will vary from day to day, breakfast food is a staple and not a specific cuisine like barbecue or Italian. Most people say that they make breakfast for dinner at least once a week for their families, and if given the option of ordering breakfast for dinner in a restaurant, they’d take it.

Beyond those with a general love for eggs and pancakes, another reason to offer breakfast all day. We is a large contingent of guests who work night shifts. Nighttime is their morning, and they need their breakfast, too!

Another restaurant in New York City offers breakfast all day because Israelis tend to enjoy breakfast all day long in Israel. With a quarter of breakfast items sold outside of traditional breakfast hours, many of these customers come specifically for the breakfast fare. Best-sellers include the shakshuka, which is two eggs poached in a spicy Moroccan tomato sauce, served with Israeli salad; and the Israeli Breakfast, which comes with two eggs any style, chopped Israeli salad, assorted cheeses and dips.

Traditionally, delis and diners served breakfast all day because, years ago when they were located mainly in working neighborhoods, people had all different work shifts.  What one person wouldn’t consider time for breakfast would be someone else’s morning meal time.

Today, there are a lot of people who like breakfast any time of day. Selling a great deal of omelets, bagels and lox, and French toast for lunch and dinner.

Guests see breakfast items as light meals and not just a morning meal. Serving breakfast all day helps with food cost, but when you have an expansive menu you have to baby things like eggs and pancakes when you’re cooking other parts of the menu at the same time.

As a coffee concept, it makes sense to serve breakfast all day. Guests want breakfast items in the afternoons and evenings. There isn’t a good reason for why not to serve breakfast at night, and after looking at the market, felt that there weren’t enough good all-day breakfast restaurants. Breakfast has been, and will always be, a significant part of the food business.

Source:, 3-2-2016

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