International fare and regionally produced ingredients are the hottest trends in deli department foods, according to recently released annual trends publication of the International Dairy·Deli·Bakery Association (IDDBA).
Eighty-two percent of consumers enjoy visiting supermarket delis that feature newer and trendier items, regardless of whether they regularly purchase these items. Delis need to cultivate an image so that customers are more receptive to new products, trends and menu ideas.
Ready-to-eat foods are always popular at the deli. For instance, deli pizzas are trending toward smaller portions, artisan pizzas with regional and ethnic flavors and local produce for toppings. Rotisserie chicken recipes are joining in on ethnic food trends with flavors like lime-cilantro and chipotle-barbecue. Deli chicken wings and now turkey wings are also popular deli case offerings. Delis are preparing their own signature sauces for the wings.
Top trendy ethnic items attracting shoppers in deli sandwiches/prepared food areas are:
Chipotle Flavors: 24%
Korean BBQ: 22.7%
Source: Meatingplace.com, 2/3/12