This pandemic is illustrating both the resolve and inexhaustible ability of restaurants to innovate and find new business avenues as they shift their entire sales models overnight.
A famous English proverbs states, “Necessity is the mother of invention.” We are seeing this wisdom bear out in real time as restaurants race to adapt to the COVID-19 crisis.
Anything we can do to keep the business alive. It’s vital. We have no dining. Takeout is the lifeline.
This pandemic is illustrating both the resolve and inexhaustible ability of restaurants to innovate and find new business avenues as they shift their entire sales models overnight. Here are some of the most creative takeout ideas and promos we’ve seen restaurants adopting as we created the Coronavirus Response Kit.
Don’t be afraid to think outside the box when appraising your potential takeout options. Most items in your restaurant’s pantry that would otherwise spoil—eggs, bulk meats, cheeses, condiments, etc.—can be repurposed into unconventional takeout options, such as charcuterie boards, BYO omelettes, dough, sides a la carte, signature sauces, and more.
Speak to your customers’ current experience with specials and promotions tailored to the lockdown. Everyone needs a bit of levity right now, and specials like Quarantine Kits, Lockdown Lunches, Social Distancing Desserts, and Stay Home Hors D’oeuvres will help distinguish your takeout. Some restaurants have taken it a step further by including toilet paper and other essential supplies with their orders.
Not all dishes work well for takeout. Some meals can’t be easily packaged, and certain foods will lose their heat or texture in transit. Restaurants have adapted to the problem by creating heat-and-eat dishes. These dishes can be frozen or refrigerated, prepared en-masse ahead of time, and sold via delivery or carryout. They’re a great workaround for restaurants who never considered takeout when planning their menu.
Other restaurants have taken the heat-and-eat option a step further. They’re deconstructing their favorite dishes, packaging the ingredients with instructions, and delivering them as meal kits to their hungry customers. Not only are meal kits a fun divergence from typical takeout fare, they’re generally more cost-effective for the average family looking to feed four to five people.
Source: qsrmagazine.com, April 2020