If you or your customers are currently utilizing digital media, here are 10 quick digital media best practices that you should know.
Develop an Objective: Select an objective first and then select what social media tool you can utilize to meet this objective.
Generic Email Address & Password: Create social platforms using a generic email address and password to allow otherS within a company/business access to monitor accounts.
Content Calendar: Develop a content calendar to help guide future digital media posts and discussions. This will also help if more than one person is posting or sharing information.
Create a Common Voice: When using a social platform like Facebook or Twitter, create a voice and character response style.
Is your company more “corporate and professional” or “laid back and informative?”
Consistently use a similar response approach such as singular (Using “I”), plural (We, Name of Company), persuasive or narrative response.
The New KISS Concept: Remember KISS “Keep It Significant and Shareable” when creating and posting content to digital media platforms.
Tweet 123 characters, not 140: If you want people to retweet content, make sure you leave space for the 17 characters needed for the “RT @yourname:”. Thus 140 (character max) – 17 (my RT count) = 123 (length of my posts) and will help increase your retweet rate by up to 60%.
Respond to All Posts: Respond to all posts/comments/tweets regardless if they are positive or negative.
Third Party Monitoring: Utilizing a free third party tracking company, like Hootsuite, TweetDeck or Social Mention can help save you time posting and tracking information on digital platforms.
Conversation Not Numbers: Digital media can track the number of likes, followers and fans, but don’t base success solely on these numbers. A truly successful page will track the type of conversations coming from a digital media platform, not just the number.Source: Uniprofoodservice.com, 8-12-13