Social media strategy: Chefs and restaurants

nina | September 3rd, 2013 - 9:00 am

To be truly social, you need to get all departments involved in your social media strategy.

In conversations with fellow industry professionals, the question frequently asked: “How do I get my hotel’s social media platforms more engaged?” The answer.  You get engagement by being social and involving all your property’s departments in your social media efforts.

GMs usually don’t have difficulties understanding how sales and marketing or front office can contribute to social media engagement, but other departments seem to be trickier. What about engineering or housekeeping, for example? Lets start off in the heart of the house: the kitchen.

Today’s social chefs don’t just own their whites and knifes, but increasingly, also Facebook pages and Twitter accounts. 

It’s a win-win for all sides: Chef gets to showcase his work, the hotel gets to pick up engaging content for its own Facebook page, and the hotel’s fans get great looking, up-to-date content they’re happy to share.

Don’t like Facebook? Why not get your chef to create a portfolio of their work on Dunk.com.  Then you can integrated with your LinkedIn company profile, chef’s personal LinkedIn profile, or your hotel’s Facebook page.

Did you know that food photography and recipes are amongst the most popular content on Pinterest? Your hotel should have a “foodie board” on Pinterest

Instagram is another worthwhile platform to engage on. This social photo sharing app forces hotels to involve their employees in the process as it is only available as a mobile app and does not offer a web-based dashboard, which can be administrated centrally.

Make sure your chef has a smartphone with a good camera and get him or her onto Instagram.

Make the chef a film star.

Naturally, you could also turn to YouTube to showcase your Chef’s creativity with “on the fly”-type videos shot quickly with a smartphone or with more professionally produced videos, If you don’t want to spend a lot of money getting a professional video shot — ask your suppliers for help!

Source:  hoteliermiddleeast.com, 8/12/13.

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