RESTAURANT SALES, TRAFFIC UP

nina | January 7th, 2013 - 9:00 am

U.S. restaurants in November reported their highest sales and customer traffic figures in three months, but operators remain worried about the direction of the overall economy, according to the industry’s latest performance index.

The National Restaurant Association’s performance index rose to 99.9 in November, up 0.5 percent from October. But concerns about the business environment kept the index stuck below 100 for the second month in a row, with labor and capital indicators also soft, the group said. A move above 100 signals expansion.

Fifty-five percent of restaurant operators reported higher sales in November compared with a year ago at stores open at least one year, up from 40 percent who reported positive sales in October.  Meanwhile, 30 percent of operators reported lower same-store sales in November, down from 36 percent in October.    

And 43 percent of restaurant operators reported higher customer traffic levels in November, compared with last year, up from 30 percent who reported positive traffic in October.  Thirty-five percent reported lower customer traffic levels in November, down from 41 percent in October.

Source:  meatingplace.com, 1.2.2013

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