Pouring Profits: Millennials & Adult Beverages

admin | November 15th, 2018 - 3:48 pm

Quenching the Millennial generation’s thirst for adult beverages can build traffic, sales and loyalty for your restaurant, but success requires an understanding of the demographic’s quirks. Here, Technomic senior director Donna Hood Crecca explains information associated with Americans between the ages of 21 and 34. Known as “Millennials,” this generation numbers more than 68 million […]

Spread Some Holiday “Cheers” with Special Food and Beer Pairings

admin | November 14th, 2018 - 3:40 pm

The craft beer selection can be a major draw for customers at casual dining operations. In fact, in just 4 years craft beer has grown 16% on menus compared to domestic and imported beers that are declining.1 But beer isn’t all guests are looking for. Seventy-one percent want complementary foods that go with those beers.2 To offer […]

Dress Up Cocktails to Dress Up Profits

admin | November 13th, 2018 - 3:46 pm

Serving great cocktails is about serving the right ingredients in the right proportion, but it’s also about great presentation. There’s nothing more powerful that seeing a delicious cocktail and knowingly telling the bartender, “I’ll have what she’s having.” One easy and cost-effective way to elevate a bar’s cocktail game is through plating expendables. They can […]

How to Craft Your Tea-Infused Creation

admin | November 12th, 2018 - 3:38 pm

Pairing spirits with tea is a matter of finding flavor complements. Gin blends well with fruit-flavored teas because both have floral, herbaceous, botanical qualities. Consider for example the Green Tea Gimlet, an on-trend favorite at bars across the country. When it comes to whiskey and other dark spirits, they tend to pair better with roasted […]

Drive Incremental Sales with Happy Hour Menus

admin | November 11th, 2018 - 3:43 pm

Today, there’s more to a menu than breakfast, lunch and dinner. Food and beverage specials served between 5 p.m. and 7 p.m. on weekdays help attract the after-work crowd, but it doesn’t end there. Happy hour is becoming more and more of an opportunity for diners to relax while operators increase incremental sales and traffic. […]

Iced and Cold Brew Coffee Sales Perk Up

admin | November 10th, 2018 - 3:36 pm

Iced coffee and cold brew have been on a success trajectory lately. Traditional iced coffee has experienced a growth rate of 33% on menus since 2007, according to Datassential, with a big bump in interest in recent years due to the introduction of cold brew. In fact, cold brew is surging in demand, with younger […]

Bar Food & Shareables

admin | November 9th, 2018 - 3:42 pm

In today’s busy world with meals coming at any time of day, in any shape and size, diners are diverting from the typical entrée plate in favor of mini-meals, small bites and shareable menu items. These offerings allow customers an opportunity to be a bit adventurous and experiment with flavors, without committing to an entire […]

Restaurant Guide to Holiday Promotions

admin | November 8th, 2018 - 3:35 pm

One of the busiest times of the year (if not the busiest) for any restaurant are holidays. Thanksgiving, Christmas and New Year’s Eve have the potential to greatly increase sales for the average restaurant. Holiday parties, catering and gift cards are all ways to increase sales during the months of November and December. By starting your advertising […]

Restaurant Marketing Ideas for the 12 Days of Christmas

admin | November 7th, 2018 - 3:28 pm

Christmas marketing isn’t limited to just the immediate holiday but includes your winter menu changes, catering services, increased promotions of cookies, cakes, pies, pastries and side dishes for holiday meals, holiday party bookings and gift card sales. You have a great opportunity to attract new customers, show your chef’s skills in preparing holiday favorites and […]

After four years of catastrophic losses, Iowa dairies are closing their barn doors

admin | November 6th, 2018 - 4:02 pm

Iowa, the nation’s 10th-largest milk producer with 1,150 dairy farms, has lost about 80 this year. A few dairy cows remain on Eric Lyon’s farm in Toledo. Most have already been sold and await delivery to their new owners. The third-generation Iowa dairy farmer is transitioning to beef cattle amid a downturn in the U.S. […]

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