9 Effective Strategies for Restaurant Marketing

admin | July 18th, 2018 - 5:23 pm

The landscape of restaurant business has been radically transformed by the advent of digital technology. No longer do restaurant owners depend on the traditional word of mouth to market their restaurants. Most restaurants I’ve walked into lately seem to be taking advantage of the digital media and mobile technology. While some of these restaurants are […]

Fast casual remains restaurant industry’s bright spot

admin | July 16th, 2018 - 1:22 pm

  Store openings have helped the fast casual channel be the only U.S. restaurant channel to increase traffic over the last five years, according to market research firm The NPD Group. Visits to fast casual restaurants have grown 6 percent annually over that period, a time in which the number of fast casual units also […]

Why Frozen Foods May Actually Be Better Than Fresh

admin | July 12th, 2018 - 4:56 pm

  06/01/2018 Many chefs have been conflicted over frozen foods despite the cost and labor benefits these products offer because of perceived quality differences as compared to “fresher” produce, but research suggests that the idea that the quality of frozen foods is not as high as never-frozen products is inaccurate. A study conducted by the […]

National Restaurant Association sues to protect tip credit

admin | July 11th, 2018 - 6:17 pm

  The litigation arm of the National Restaurant Association has sued the U.S. Department of Labor to overturn a requirement that restaurants forgo the tip credit when paying front-of-house employees who’ve spent more than 20% of their time on side work or other nontipped activities. The suit alleges that the regulation was formulated through a […]

Use Speed Scratch for Fast Flavor

admin | July 10th, 2018 - 4:55 pm

  06/01/2018 From high-quality recipe components to fully prepared and ready-to-use menu items, value-added products can be a boon to any foodservice kitchen. This is the power of speed scratch. Bases and sauces represent one of the most common speed-scratch strategies. In addition to being used to create stocks and soups, bases can be used […]

Go Big on Breakfast

admin | July 6th, 2018 - 4:55 pm

  06/01/2018 Breakfast is the fastest-growing meal of the day. In fact, breakfast visits increased 4% for the year ending in May 2015, according to NPD, while lunch and dinner visits were flat. Despite that, Technomic data indicate that it’s also the most skipped meal, due to consumer issues of time, desire for lighter options […]

5 Reasons You Need a Birthday Club

admin | July 2nd, 2018 - 5:23 pm

If you are looking for a simple and easy way to increase revenues and profits quickly for your restaurant or local business, you should consider implementing a birthday club. Birthday Clubs are proven revenue boosters that can bring more high-value customers into your restaurant every week. People who are celebrating birthdays are in a splurging […]

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