96% of Americans Use Coupons — Consumers Are Savers!
Consumers flock towards coupons when shopping even when the economy is performing well.
While almost all consumers use coupons, some 15% surveyed used mostly mobile coupons in 2014, which have become mainstream with the rise of smartphones, compared to 10% in 2013 and 4% in 2010.
Not surprisingly, printed coupon use fell dramatically in recent years, with 58% of consumers using printed coupons in 2014, compared to 73% in 2010.
September is the official start of National Coupon Month. It’s a reminder that we are a frugal nation that likes to save money when we shop.
The 2008 recession reinforced the importance of cost-conscious spending habits, which revolve around coupons, the basic foundation of saving money.
Even if you didn’t lose your job during the recession, chances are someone close to you suffered from unemployment. With no income or a fear of having no income down the road caused consumers to refocus their efforts on saving money in all areas of their budget.
Even as the economy improves and the unemployment rate slowly moves lower, those frugal habits adopted when economic conditions were at their worst are sticking even today.
Consumers are beginning to spend again and using coupons allows them to feel as though they’re being a responsible shopper while stretching available dollars.
The grief stemming from the recession reminds consumers that economic hardship can strike at any moment. Maintaining frugal habits goes a long way in making sure the next recession isn’t as painful as the last one.
Since coupons are so accessible, the days of thumbing through the newspaper to clip coupons still exist, but aren’t as important. One of the most impactful ways to find coupons is to conduct a quick Internet search for a coupon related to the item you’re trying to buy.
The key with couponing is to ensure coupons aren’t guiding your spending. If you’re in the market for a new pair of sneakers, take some time to seek out a coupon for them. If you weren’t looking for sneakers, but suddenly come across a coupon for sneakers and this prompts you to buy them, you’re defeating the purpose of a coupon.
As the holiday shopping season approaches, set aside money each month for holiday gifts to avoid relying on credit cards. Planning ahead can result in additional savings. 33% surveyed had already begun shopping for the holiday season.
Source: mainstreet.com, 9-22-2014
A confluence of factors pushing digital signage into the mainstream
Are you still on the fence about whether or not to go digital in your restaurant? Many industry insiders believe digital menu boards will reach critical mass in about three to five years. The trend is being driven by a confluence of factors, including menu labeling legislation from the Affordable Care Act, pricing and promotion management flexibility and decreasing costs for the technology.
Additionally, consumers — particularly younger consumers — expect or prefer dynamic content over static content. They’re digital natives and they want animated and vibrant visuals when they’re waiting in line for their meals.
Those preferences are translating to the drive-thru order window, where, again, the cost of a rugged system is starting to come down. In the limited-service industry, about 70 percent of business comes from drive-thru traffic. Operators can take advantage of this customer base by implementing features such as facial recognition cameras, which can change the menu board greeting based on the party. They can also choose which menu item to focus on, depending on time of day.
Digital drive-thru boards also speed up service and improve order accuracy by removing any customer-to-cashier static. In addition to speeding things up, such technology decreases a customer’s perceived wait time by up to 40 percent.
80 percent of adults have seen digital signage in the past month, and 70 percent of them have made an unplanned purchase because of it. Most operators claim they experienced a 3- to 5-percent sales lift after installing digital menu boards.
As the cost continues to come down, the legislation requirements move closer, and the average age of the consuming class continues to get younger, it’s only a matter of time until digital signage is a rule rather than an exception.
Source: digitalsignagetoday.com, 9 -15-2014
Are Americans tired of long restaurant menus? For years, long, winding menus were the fad. The more options a restaurant offered, the less likely diners would want to go elsewhere, the thinking went. But Americans are finally growing tired of all the clunky, and often confusing, food lists. And restaurants seem to be taking note. Most major chain restaurants and fast […]